EC-GO — Identity
Branding of EC-GO, a company that sells their own vegan candy as well as offers a subscription service for healthy sweets and snacks.
A playful and bold identity was created, representing the brand, its values and offering, as well as making EC-GO stand out in a competitive market. The project resulted in a new strategy, visual identity and website, all to reflect the core values of the company.
I was involved in many aspects of the process, especially the strategy and art direction.
