REF Hair – Website

Ref is a Swedish haircare brand, which had outgrown its visual identity and website. Kurppa Hosk did a rebranding of the company, as well as a redesign of their packaging, creating a unified professional visual language.

While working for Kurppa Hosk, I was part of the team redesigning the website. My role involved everything from the UX and content structure to the finalised visual design.

The solution is a web shop with an editorial focus, and the story of the brand and its Swedish heritage is present throughout the site. We included suggestions and how-to stories on the product pages, to raise the interest and engagement factor. 

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