![REF_13_New](http://fannywnilsson.com/wp-content/uploads/REF_13_New.jpg)
![REF_13_New](http://fannywnilsson.com/wp-content/uploads/REF_13_New.jpg)
REF Hair – Website
![Screen Shot 2018-09-24 at 23.25.05](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.25.05.png)
![Screen Shot 2018-09-24 at 23.25.05](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.25.05.png)
Ref is a Swedish haircare brand, which had outgrown its visual identity and website. Kurppa Hosk did a rebranding of the company, as well as a redesign of their packaging, creating a unified professional visual language.
While working for Kurppa Hosk, I was part of the team redesigning the website. My role involved everything from the UX and content structure to the finalised visual design.
The solution is a web shop with an editorial focus, and the story of the brand and its Swedish heritage is present throughout the site. We included suggestions and how-to stories on the product pages, to raise the interest and engagement factor.
![REF](http://fannywnilsson.com/wp-content/uploads/Home_Ingredient_lowres.jpg)
![REF](http://fannywnilsson.com/wp-content/uploads/Home_Ingredient_lowres.jpg)
![Professional_Ingredient_2_lowres](http://fannywnilsson.com/wp-content/uploads/Professional_Ingredient_2_lowres.jpg)
![Professional_Ingredient_2_lowres](http://fannywnilsson.com/wp-content/uploads/Professional_Ingredient_2_lowres.jpg)
![Screen Shot 2018-09-24 at 23.25.29](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.25.29.png)
![Screen Shot 2018-09-24 at 23.25.29](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.25.29.png)
![Screen Shot 2018-09-24 at 23.24.57](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.24.57.png)
![Screen Shot 2018-09-24 at 23.24.57](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.24.57.png)
![Screen Shot 2018-09-24 at 23.23.38](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.23.38.png)
![Screen Shot 2018-09-24 at 23.23.38](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.23.38.png)
![Screen Shot 2018-09-24 at 23.23.54](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.23.54.png)
![Screen Shot 2018-09-24 at 23.23.54](http://fannywnilsson.com/wp-content/uploads/Screen-Shot-2018-09-24-at-23.23.54.png)
![mockup_ref](http://fannywnilsson.com/wp-content/uploads/mockup_ref.png)
![mockup_ref](http://fannywnilsson.com/wp-content/uploads/mockup_ref.png)