Virgin Active, a chain of health clubs started the initiative Active Inspiration, campaign to give access to and encourage young people to be more active. Play Makers is part of that, as they have a partnership between Virgin Active and the University of Bedfordshire where they have developed a set of learning tools for a new, effective and playful approach to PE lessons.
Whilst at Given London, I designed the identity for the partnership and a range of learning materials as well as assets for video material.
I designed a typeface and illustration system that reflects the elements of team building and positive connections the new lessons aim to provide the children. Children inspired the design and how they, using their own imagination, can create new worlds and scenarios.