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Electrolux

Branding & Digital

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The ONE Digital Workplace is the common name for all digital tools and platforms for Electrolux's employees. The name is well established in the organisation, however the visual language was non existing. 

I was involved in creating a visual identity and guidelines for the ONE Digital Workplace (ODW), both for internal communication and educational purposes. The design of the identity is informed by Electrolux's branding, making it recognisable and fitting to the organisation. The ONE Digital Workplace connects the employees in a new way and enables collaboration on more levels. It is reflected in the design concept as it is inspired by nodes and networks.

 
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